Travis McCracken Travis McCracken

avant-garde

i need more dragonfly…

The concept of avant-garde is inherently subjective, as what may be seen as radical or groundbreaking to one person might be viewed differently by another. However, if we consider avant-garde back to its military roots we can explore historical evolution in that context.

Literal Meaning: In French, "Avant-garde" directly translates to "vanguard" or "advance guard." In military strategy, the vanguard typically refers to the forward-most troops or units in an advancing army. Their primary role was to lead the march, scout ahead, clear obstacles, and engage with the enemy first.

During medieval times, when armies relied on formations of foot soldiers, cavalry, and archers, the vanguard would often be composed of the most elite or specialized troops. They would march ahead of the main force, ensuring the path was clear and safe. During the Hundred Years' War (1337-1453) between England and France, the English longbowmen, known for their exceptional skill and range, were often positioned in the vanguard. Their role was to disrupt and weaken enemy formations before the main body of troops engaged in combat.

As military tactics evolved with the advent of gunpowder and more advanced weaponry, the role of the vanguard became even more vital. They were responsible for setting up the first line of artillery or engaging in skirmishes to gauge the enemy's strength.

Gunpowder, comprised of saltpeter (potassium nitrate), charcoal, and sulfur, was invented in China. The earliest references to gunpowder date back to the 9th century during the Tang Dynasty. Initially, it was used for medicinal and mystical purposes, but its explosive properties were soon recognized. By the 10th and 11th centuries, the Chinese had developed rudimentary firearms and flamethrowers using gunpowder. The earliest recorded use of a gunpowder weapon in battle was by the Song Dynasty in the late 11th century.

Gunpowder technology traveled along the Silk Road, reaching the Middle East by the 13th century. The Islamic world adapted and improved upon the technology, incorporating gunpowder into their military arsenals. Gunpowder made its way to Europe by the mid-13th century. The earliest European reference to gunpowder appears in Roger Bacon's writings around 1267. By the 14th century, European militaries were using crude cannons and firearms in warfare. The English used rudimentary cannons during the Hundred Years' War in the mid-14th century. Though it wasn't until the 15th century that they started to have a significant impact on military tactics.

Consider the battle of Pavia (1525) fought on February 24, 1525, between the troops of the Holy Roman Emperor Charles V and the forces of King Francis I of France. It took place near the town of Pavia, in the Duchy of Milan, which was a contested territory.

The French army, led by King Francis I, laid siege to Pavia for several months. During the actual battle, the French vanguard was primarily composed of Landsknechts, Swiss pikemen, and heavy cavalry. They were placed forward to engage and disrupt the Imperial troops. The Imperial forces, under Charles V, had a mixed composition of Spanish and German infantry, with a notable contingent being the famous Spanish tercios, renowned for their disciplined pikemen and arquebusiers. The Imperial vanguard, along with the main force, was positioned behind a network of fortifications and marshy grounds, effectively using the terrain to their advantage.

The vanguard's role was crucial. Early in the battle, the French heavy cavalry made advances, but the Imperial forces, recognizing the emerging threat, dispatched their arquebusiers, early gunpowder infantrymen. The use of these firearms to target the French cavalry disrupted the French vanguard's momentum. In fact, the battle is notable for the effective use of firearms by the Spanish tercios, which combined pikemen and arquebusiers in a cohesive formation. This combination of pikes and firearms proved devastatingly effective and marked a shift in infantry tactics for the coming decades. A crucial moment in the battle was when a detachment of Spanish infantry, moving stealthily, managed to find a weak point in the French lines, attacking them from the rear. This unexpected assault caused panic and confusion among the French troops. Despite a fierce fight, the French forces were encircled and suffered a crushing defeat. King Francis I himself was captured, marking a pivotal moment in the Italian Wars.

Under the leadership of Napoleon Bonaparte, military strategy underwent significant transformation. The use of columns, swift movements, and coordinated assaults became prominent. In this context, the vanguard was essential in scouting and engaging the enemy quickly. Napoleon Bonaparte is often credited with revolutionizing military strategy and tactics during the early 19th century. His approach to warfare was both innovative and highly effective, leading to a series of impressive victories that expanded the French Empire across much of Europe.

Napoleon's infantry was the backbone of his army. He often employed them in column formations, which allowed for rapid movement and quick assaults, especially against line formations. The columns could quickly switch to line formations when needed, providing flexibility in response to battlefield developments.

The cavalry was used for a variety of roles, including scouting, flanking, and pursuing retreating enemies. Napoleon had several types of cavalry, including heavy cuirassiers, dragoons (who could fight both mounted and dismounted), light cavalry like hussars and chasseurs, and lancers.

Napoleon is often credited with making artillery an independent, mobile arm of his army. He understood the value of massed artillery fire and often used "grand batteries" to concentrate firepower and break enemy lines. The artillery was also spread out among the divisions to provide direct support. Each Corps was a mini-army, complete with its own infantry, cavalry, and artillery. This allowed for independent operations, increased maneuverability, and the ability to concentrate forces quickly at decisive points. Napoleon always kept a reserve force, especially his elite Imperial Guard, which he used as a decisive force at the critical moment of battle.

Antoine-Henri Jomini was a Swiss officer who served under Napoleon and later wrote extensively about warfare. His writings have had a lasting impact on military theory. Jomini believed in concentrating superior forces at the decisive point on the battlefield. He noted how Napoleon would often mass his troops to achieve local superiority, even if outnumbered overall. Jomini stressed the importance of choosing the correct line of operation, which would allow an army to threaten multiple enemy objectives simultaneously.

Having a clear objective was crucial. Jomini observed that Napoleon always had a clear goal in mind, whether it was the destruction of an enemy army or the capture of a key city. He felt that taking the initiative allowed one to dictate the terms of battle. While concentrating forces at the decisive point, it was also essential to use minimal forces elsewhere to hold or delay the enemy.

In the early 19th century, the Prussian military was still highly regarded, but by 1806, it had not modernized to the same extent as the French army under Napoleon. The Prussian leadership, feeling the pressure of the expanding French Empire, decided to challenge Napoleon. On October 14, 1806, two significant engagements took place almost simultaneously: the Battle of Jena and the Battle of Auerstedt. While Napoleon himself commanded at Jena, Marshal Louis-Nicolas Davout led a separate French force at Auerstedt.

Davout's III Corps, consisting of about 27,000 men, faced off against a Prussian force of more than 60,000 troops led by the Duke of Brunswick and King Frederick William III. Davout's vanguard, led by General Étienne Gudin, clashed with Prussian troops in the early morning fog. Recognizing the threat, Davout quickly brought up more of his forces to support the vanguard. The Prussians, confident in their numerical superiority, launched a series of frontal assaults. However, the disciplined French lines, combined with effective artillery support, repelled the Prussian charges. Despite being significantly outnumbered, Davout's troops held their ground. The French flanks launched counter-attacks, causing chaos in the Prussian ranks.

The Duke of Brunswick, a key Prussian leader, was mortally wounded early in the battle. This loss significantly impacted Prussian morale and command cohesion. By the afternoon, the Prussian army was in retreat. Davout's corps had achieved one of the most impressive feats of the Napoleonic Wars, defeating an enemy force more than twice its size.

Simultaneously, Napoleon was engaging another Prussian force at Jena. With superior numbers and tactics, the French quickly overwhelmed the Prussians, leading to another decisive victory.

The twin victories at Jena and Auerstedt effectively crippled the Prussian military and paved the way for Napoleon's occupation of Berlin. These battles showcased the effectiveness of Napoleon's military reforms, the skill of his marshals, and the discipline of the French army. Marshal Davout, in particular, received immense praise for his leadership at Auerstedt, cementing his reputation as one of Napoleon's most capable commanders.

We see the historical importance of the avant-garde….but i am falling down a rabbit hole here…lets shift the conversation in the direction I was initially heading.

While the term maintained its military connotation, its metaphorical use in cultural and artistic spheres began to emerge in post-revolutionary France. Societal upheavals like the French Revolution, created an atmosphere where artists and thinkers began to see themselves as the "vanguard" of new societal and cultural movements, leading the charge against outdated traditions and norms. Following the French Revolution, there was a surge of idealism and a desire for progress in European society. The term evolved during the Romantic era, making it synonymous with progressive thought and artistic innovation.

This transformation was not the work of a single individual or event. Instead, it was the culmination of a series of shifts in societal thinking, combined with the evolving nature of art and culture during the 19th century. Over time, as the idea of being at the forefront of change and innovation became more closely associated with art and intellect, the term "Avant-garde" found its home in the realm of the arts.

As the 19th century progressed, various art movements emerged that challenged traditional aesthetics and thought. Artists like Gustave Courbet sought to depict the everyday lives of ordinary people, breaking away from the idealized and often elitist subjects of academic art. Pioneers like Claude Monet rejected the conventions of the established art community in Paris, choosing to paint "impressions" of moments, often outdoors, emphasizing light and colour over detail.

The early 20th century saw an explosion of radical artistic movements. Futurist movements led by figures like Filippo Tommaso Marinetti, embraced technology and modernity. The Futurists wanted to destroy older forms of culture and celebrate change, speed, and industrialization. Dadaism emerged as a response to the horrors of World War I, artists like Tristan Tzara used absurdity and randomness to challenge the established norms of art and society. Cubism, pioneered by Pablo Picasso and Georges Braque, saw a movement that fragmented and abstracted subjects, viewing them from multiple perspectives simultaneously.

The Avant-garde wasn't just about art; it was deeply intertwined with political and social activism. Many Avant-garde artists were also political radicals, seeing their artistic endeavours as part of a broader push for societal change. the theorist and poet Guillaume Apollinaire commented on the desire of artists to push boundaries, describing them as the "vanguard" of artistic innovation, having organically transitioned from its military origins to represent those at the forefront of cultural and artistic revolutions. Over time, as artists, writers, and thinkers increasingly saw themselves as agents of change, challenging societal norms and conventions, the term became synonymous with radical innovation and pioneering spirit in the realm of culture and art.

Terms like "radical," "innovative," "non-conformist," and "experimental" capture the essence of Avant-garde in technology. These innovations don't just offer incremental improvements; they redefine how we perceive and interact with technology. They're not always immediately successful or widely accepted, but their impact is often profound and long-lasting.

The introduction and development of quantum mechanics in the early 20th century was, in many ways, an Avant-garde movement in physics. It challenged established norms, overturned classical intuition, and provided a radically new framework to understand the universe at its most fundamental levels.

Imagine standing before a wall, knowing you cannot cross it. Yet, in the quantum realm, particles dance to a different beat. They might just tunnel through barriers, seemingly defying the impenetrable nature of obstacles. This isn't about smashing through barriers with brute force; it's about the probabilistic nature of quantum states. Such phenomena underscore the limitations of classical analogies and mathematics in capturing the essence of quantum behaviours. Or consider the entwined fate of particles in an entangled state is nothing short of mystical. This "spooky action at a distance," as Einstein called it, we see two entangled particles, light-years apart, remain mysteriously connected. Change the state of one, and its partner responds instantaneously. This defies the classical understanding of information transmission, challenging the very fabric of space and time.

We see the challenges our language creates for our classical intuition…it starts to blur. Quantum tunneling, as mentioned, is a phenomenon where particles can pass through barriers they classically shouldn't be able to. Here, it's not about a particle "pushing" its way through a barrier and the barrier pushing back, as Newton's third law might suggest. Instead, it's about the wave nature of particles and the probabilistic essence of quantum mechanics…ask a professional and they will discuss allowing particles to exist in a superposition of states and hence have a non-zero probability of being on the other side of the barrier. When professionals discuss these topics, they often resort to mathematical formulations because our everyday language falls short. Phrases like "particles exist in a superposition of states" or "wave function collapse" are attempts to describe mathematically rigorous concepts in words. To those not steeped in the subject, it can indeed sound like "bullshit math talk," but these terms are shorthand for more complex mathematical descriptions.

Just as one might use the analogy of "waves on a string" to describe sound to a child, professionals use analogies and simplifications to describe quantum mechanics. But just as the "waves on a string" analogy doesn't capture the full complexity of sound, our verbal descriptions of quantum phenomena are approximations.

Our everyday experiences are governed by classical physics. When we talk about objects pushing against each other or the cause-and-effect relationships we observe, we're drawing from this classical intuition. Our language has evolved around these experiences, making it challenging to describe quantum phenomena accurately.

When we learn or research, it's often easier to begin with compartmentalized, modular concepts. These "building blocks" provide a foundation, making complex ideas more digestible. For instance, before diving into the intricacies of quantum mechanics, one might first understand classical mechanics, electromagnetism, and wave-particle duality.

While modularity helps in understanding, the ultimate goal in physics has been to find a unified theory that seamlessly merges these domains. The Theory of Everything, for instance, seeks to unify general relativity (which describes gravity) with quantum mechanics.

Even as we study different modules, it's essential to recognize that they're interconnected pieces of a larger puzzle. Electromagnetism and quantum mechanics, for example, come together in quantum electrodynamics (QED), which describes the interactions of light with matter.

As our knowledge progresses, what was once seen as separate modules can merge. For example, electricity and magnetism were once thought to be distinct phenomena, but they're now understood as two aspects of a unified electromagnetic force. James Clerk Maxwell, a Scottish physicist, made this monumental leap. Through a set of equations now known as Maxwell's Equations, he unified the laws of electricity and magnetism into a single coherent theory in the mid-19th century. These equations described how electric and magnetic fields were generated and altered by each other and by charges and currents.

Perhaps Maxwell's most profound realization was that electromagnetic waves could propagate through space. This led to the prediction (and eventual discovery) of electromagnetic radiation, a spectrum that includes radio waves, microwaves, infrared, visible light, ultraviolet, X-rays, and gamma rays.

The unification of electricity and magnetism into electromagnetism is a prime example of the power of synthesis in science. What were once seen as distinct phenomena were brought together into a broader, more encompassing framework. This not only enhanced our understanding but also led to technological revolutions, including the development of radio, television, and many other electromagnetic technologies.

While I began wiht a clear intent this exploration took me down unexpected paths. I contemplated removing it all, but there’s value in the journey of thought. Originally, I wanted to delve into our avant-garde designs, like the dragonfly. Yet, predicting market success is a complex task, and as I ponder, time slips away. Nevertheless, here's to embracing the journey, detours and all.

Thanks for reading!

Read More
Travis McCracken Travis McCracken

searching…

about those black swanns

Technology often presents itself as a double-edged sword. On one side, it offers remarkable efficiency, streamlining processes and simplifying complex tasks. On the flip side, this very efficiency can be steeped in bias, subtly narrowing our vision and perspectives.

Unearthing innovations that defy prediction, known as "black swans," poses a unique challenge. While achievements might manifest recognizable patterns, genuine discovery is rooted in humility. It's about acknowledging the expansive realm of the unknown, yet maintaining unwavering faith in yet-to-be-found answers.

At some juncture, innovators realize the importance of forging ahead, regardless of external skepticism. If the tools don't exist, create them. it's easy to become entranced by the newest methods and tools, believing they offer the most advanced solutions. This modern mindset champions the latest and greatest, often sidelining time-tested techniques. However, while the allure of the new is undeniable, it's essential to remember that innovation isn't solely the domain of the contemporary. The wisdom of the past, combined with a discerning eye, can reveal overlooked treasures in unexpected places.

Often, individuals might perceive something as the "industry standard" without realizing it may not represent the pinnacle of available scientific design. There's a vast ocean of information and myriad opinions out there, which can sometimes obscure the fundamental physics of a situation. Industry professionals, accustomed to familiar viewpoints, may gravitate towards what they deem safe, potentially overlooking innovative solutions that lie just outside their traditional purview. Thus, my continued allure of older, traditional tools and methods. There's a charm in repurposing, in reinventing from commodities, scraps, or dismantled products. This hands-on, practical mindset is what (I have been told) used to be called the "farm boy approach." where simplicity and ingenuity converge.

Professionals sometimes become ensnared in the web of multifaceted considerations. While aiming to account for every conceivable factor, losing clarity on the primary objectives. The myriad of details, while essential, can sometimes overshadow the core mission. It's a challenge in almost every industry: maintaining the delicate balance between comprehensive planning and staying true to the project's central goals. Often, in the bid to cover all bases, there's a risk of diluting focus, with the project's heart and soul getting lost amidst the noise of peripheral concerns.

Computers and technology often steer our problem-solving approaches towards the fastest and most convenient solutions. This has distanced many of us from traditional methods of troubleshooting and innovation. While technological solutions are ubiquitous and easily accessible, they also present a challenge: everyone has access to the same set of tools.

When we consistently rely on the same technological tools and methodologies, we run the risk of becoming confined within their parameters. These tools, while designed to aid us, can inadvertently dictate the boundaries of our thought processes. Over time, these boundaries can be perceived as immutable edges, limiting our explorations and dampening our creative spirit.

This limitation isn't just physical or practical; it's cognitive. The biases introduced by over-reliance on familiar tools can create mental barriers, leading us to believe that certain solutions or ideas are unattainable or irrelevant. In reality, these perceived walls are often just illusions, constructs of our own making, reinforced by habitual use of the same tools.

For the innovator, the challenge is to recognize and overcome these biases. It's essential to periodically question the tools we use, to step outside their confines, (and our comfort zone) and to view problems from multiple angles. By doing so, we can discern the difference between genuine limitations and those that are merely perceived. Only then can we truly push the boundaries of what's possible and discover solutions that are not just different but significantly better.

I have been contemplating some of the little tricks we have discovered (such as Ice power) and how we could advertise or jump start to industrial purpose. Ice power was invented as a toy in Scandinavia but never used for work before now. That makes it a modern version of Hero's Aeolipile from ancient Greece, a playful invention with the potential to perform work if equipped with gears. Many recognize this ancient device as a precursor to the modern steam engine. Connecting these dots, it seems evident that sometimes, playful or overlooked inventions harbour transformative potential.

New possibilities often encounters a wall of disbelief. This skepticism isn't just rooted in the newness of discoveries but in a deeper, more entrenched mindset. Many believe that the zenith of discovery has been reached, that all that could be known is known. When faced with something that doesn't align with their existing knowledge, they retreat into the comfort of the "a priori" challenge. This term, often wielded by newcomers in fields like law and marketing, is emblematic of the skepticism that innovators face. It's the intellectual equivalent of dismissing a new idea by saying, "We know it's false because it isn't true"—a circular argument that feigns depth without offering any real insight. I’ve noticed politicians are also adept at this tactic.

Basically you get to the point where you realize we need to just start creating things and to hell with what anyone says. Yes we sure did find a few possible black swans…and so what If some tools are unavailable, the innovator's spirit dictates their creation.

As we pursue land partnerships for our hydrogen projects, we're enthusiastic about the collaborative discoveries on the horizon and the opportunities to jointly overcome challenges with our partners. There will be inventing done and we are looking forward to it.

Read More
Travis McCracken Travis McCracken

Elevated Energy Innovations: Beyond the Conventional

about atmospheric…

Atmospheric Mining, harmoniously fusing ancestral knowledge with avant-garde technological developments.

The flywheel, an elegantly simple yet profoundly impactful mechanical device, serves as a microcosm of optimal design, emblematic of the seamless marriage between form and function. It operates near the zenith of energy conservation, coming tantalizingly close to 100% efficiency in storing and releasing kinetic energy. In its fluid, circular motion, one can discern not only the tenets of physics but also deeper philosophical and strategic underpinnings that resonate across various disciplines.

In philosophical contexts, the flywheel could evoke themes of existentialism, a la Jean-Paul Sartre, whereby the perpetual motion signifies the ceaseless quest for meaning and individual freedom. On the other side of the spectrum, its predetermined path could symbolize deterministic worldviews?

From an environmental standpoint, the flywheel epitomizes the principles of a circular economy, where waste is minimized, and resources are continuously recycled—akin to the sustainable practices in renewable energy bundles and hydrogen fuel cells.

Maybe we should consider the flywheel as more than a mechanical marvel; could it be a poetic representation of cycles and systems that propel life, business, and science? Its transcendent relevance places it at the nexus of multiple disciplines, a lynchpin that harmonizes the intricate symphony of concepts spanning history to modernity….

The flywheel could serves as a visual metaphor for iterative military strategies such as the OODA (Observe, Orient, Decide, Act) loop, a system designed for rapid, efficient decision-making. With each rotation—each cycle through the OODA steps—the entity involved gains a competitive advantage, just as a flywheel gains energy with each spin.

The OODA loop—originated by military strategist John Boyd—has been a cornerstone in both tactical and strategic military planning, and it aligns profoundly well with the inertia-driven mechanics of the flywheel.

One of the most well-documented military strategies that epitomize the OODA loop is the German Blitzkrieg during World War II. The rapidity of decision-making and action disrupted the opponent's OODA cycles, rendering them perpetually "off-balance." Just as a flywheel requires an initial burst of energy to reach a self-sustaining momentum, the Blitzkrieg relied on rapid advances to create a self-sustaining cycle of confusion and retreat among enemy ranks.

The Cuban Missile Crisis was a colossal game of high-stakes chess between the United States and the Soviet Union. President Kennedy and his team engaged in their own form of OODA loop, where "Orient" was of particular importance. Intelligence gathering and interpretation, much like the kinetic energy stored within a flywheel, was essential to the decision-making process. The correct moves were made possible by the rotation through observation and orientation stages, ultimately leading to a peaceful resolution.

Sun Tzu's work, "The Art of War," often emphasizes the importance of adaptability and understanding the terrain, which can be seen as parts of the "Observe" and "Orient" steps in the OODA loop. By adjusting to circumstances (akin to a flywheel adjusting to varying external loads without losing much energy), a military force can maintain its strategic advantage. Sun Tzu's emphasis on adaptability is the historic version of the OODA loop's emphasis on orientation—both strive for maintaining momentum in decision-making cycles.

Guerilla tactics used in conflicts like the Vietnam War or the American Revolutionary War can be thought of as decentralized, hyper-localized OODA loops. These smaller loops spin faster—just as smaller flywheels do—allowing for rapid adaptation to changing circumstances. This often compensates for what these groups lack in firepower or resources, keeping larger, more established forces off balance.

The recurring theme in these historical cases is the centrality of rapid, informed decision-making and action, encapsulated in the OODA loop and mirrored in the flywheel's principles of momentum and energy conservation. Each decision, each action, builds upon the last, adding energy to the strategic "flywheel," if you will, that propels a campaign or operation forward. The wisdom inherent in this loop has withstood the test of time, proving its value across eras, technologies, and domains.

In a similar vein, our own contemporary endeavors champion the principles of swift, dynamic action and sustainable momentum. A faint gust of wind suffices to animate our Kilowatt Wheel, ensuring a consistent supply of renewable energy. Yet we aim to transcend this, pursuing technologies that go beyond mere mechanical rotation. Leveraging the profound lessons of fluid dynamics, our systems are engineered for unprecedented energy capture and release, transforming the way we approach electric vehicle charging and residential safety.

Just as the flywheel stands as a paradigm of thermodynamic efficiency, so does our technology aim to rewrite the textbooks. Our systems don't suffer from the energy decay of batteries, which experience energy loss through chemical reactions, or hydraulic systems fraught with heat dissipation, the flywheel minimizes entropy, keeping energy tightly bound in its rotational inertia.

The Dragonfly prototype serves as an illustrative touchstone, exemplifying our drive to revolutionize small-scale, residential energy solutions. It's a leap beyond traditional kilowatt-hour metrics, representing a holistic system that integrates the best of emerging technologies. The Kilowatt Wheel challenges traditional notions of kilowatt-hours. While a milestone of 500W marks a notable achievement, our ultimate goal soars higher—to an ambitious 5K. This is not just about quantifying energy; it's a radical shift in energy paradigms. The Dragonfly encapsulates a holistic system, designed to redefine our approach to and mastery over energy. Central to our groundbreaking endeavors is an unwavering commitment to dependability. Amid the capricious nature of renewable energy, we find a stable baseload, untethered by traditional limitations. With vigilance and foresight, we are dedicated to capturing and maximizing every sporadic energy spike.

This pioneering approach is poised to redefine, and possibly, eclipse traditional thermodynamics in large-scale ventures. For instance, the conventional reliance on storage batteries in extensive highway power setups might soon be a relic of the past. However, an acute understanding is essential: while one facet emphasizes energy capture and conservation, the other focuses on its optimal distribution. Blurring these distinct roles could compromise the system's integrity.

In parallel, our aspirations stretch towards massive scales through our atmospheric mining initiatives. Geared to harness gigawatts of power, this isn't merely an expansion but a radical shift, focusing on strategic land acquisitions and partnerships that pave the way for groundbreaking hydrogen projects.

Land acquisition, earmarked for trailblazing hydrogen initiatives. We're not merely seeking land; we're forging strategic alliances.

Collaborations with land investors, particularly those with a predisposition towards trade, are of keen interest. Aligning with Canadian CO2 producers, for instance, is a natural synergy. Potential collaborators span a diverse spectrum—from beer distributors with expansive networks to industrial giants with vast boiler systems. Mining entities, freight organizations, healthcare establishments, academic hubs, and emerging urban clusters all present promising prospects. Interestingly, smaller entities may emerge as our most invaluable partners. Their size, often perceived as a constraint, might be their most significant advantage. While massive conglomerates might gravitate towards metropolitan giants, these nimble entities if able to discern the unparalleled merit we offer will be able to move much faster allowing greater agency.

Our odyssey is about sculpting robust partnerships, upholding unwavering dependability, and innovating solutions that not only fulfill but transcend contemporary energy demands. As the horizon of the future looms, armed with our resolute commitment and vision, we stand ready to sculpt the future contours of renewable energy.

Whether we are capturing fleeting bursts of renewable energy or maintaining a robust base load, our technologies aim to redefine the very fabric of energy economics. At the foundation of these multi-scaled ambitions are our versatile design principles, ingeniously architected to be equally effective at both macro and micro levels. These principles function as the blueprint for our technological endeavors, providing a cohesive framework that transcends scale, ensures sustainability, and stands as a paragon of reliability and efficiency.

Read More
Travis McCracken Travis McCracken

Atmospheric Mining: a vision that counters the prevailing winds of centralization, advocating for local empowerment and national resilience.

atmospheric mining, community centric development

Every individual, plays a pivotal role in sculpting the societal landscape. collective aspirations and endeavours shape the economic and political contours. Yet, these very individuals find themselves ensnared in vast, seemingly unyielding systems. Blinded by dreams of a brighter tomorrow, many remain oblivious to the deepening chasms of inequality.

Consider real estate, traditionally a bastion of security. Today, it stands as a testament to this dichotomy. Fueled by unchecked ambitions, conglomerate developers are crafting a world where homeownership is an elusive dream, reducing many to perpetual tenants in towering edifices. These landscapes, owned by a privileged few, threaten the stability of our societal bedrock.

This narrative isn't one of mere capitalism, but of unchecked capitalism devoid of compassion. True prosperity isn't just wealth accumulation but ensuring equitable opportunities for all. The question then arises: What kind of legacy are we forging? Is it one where towering achievements cast long, dark shadows of disparity?

The dynamics of our current society lean heavily in favor of a few. But this tilt isn't by design; it's the outcome of a collective surrender of individual power. The path to empowerment isn't through complacency but through questioning, challenging, and understanding.

Amid this landscape, Atmospheric Mining emerges, championing a paradigm shift in real estate. Beyond mere structures, it's about nurturing sustainable communities. The ethos is clear: development should amplify community value, not extract it. It's a vision that counters the prevailing winds of centralization, advocating for local empowerment and national resilience.

Communities, when given agency, pave the way for a society that's vibrant and free. Atmospheric Mining's vision isn't confined to edifices; it's about redefining the narrative of real estate. A tale where each brick laid is a step towards a resilient, thriving, and inclusive community. Their mission is not just to be a corporate entity but a beacon, illuminating how real estate can truly be a force for collective good.

The role of the average citizen in this narrative cannot be understated. It is the collective will of millions that gives rise to societal norms, economic structures, and political landscapes. The widening chasms of inequality will threaten the very fabric of our shared humanity.

Real estate, a fundamental cornerstone of security and well-being, exemplifies this conundrum. the spotlight often shines brightest on the victors — the magnates, the innovators, the proverbial 'winners'. Yet, lurking in the shadows, away from the glitz and glamour, is the vast majority: the average citizen. These individuals, the backbone of any society, often find themselves ensnared in a system that seems rigged, where the deck is stacked in favour of the few.

There's an inherent danger in normalizing this winner-takes-all ethos. It erodes the very tenets of community, solidarity, and shared progress. When individual aspirations are perpetually thwarted by systemic barriers, when the dream of a better tomorrow is continually deferred, society stands on the precipice of instability.

It's imperative to re-envision our societal objectives. The narrative needs a shift from unchecked capitalism to compassionate capitalism. Prosperity, in its truest sense, isn't merely the accumulation of wealth but the equitable distribution of opportunities and benefits.

The global landscape is on the brink of monumental shifts, driven by technological advancements, environmental challenges, and evolving societal norms. Yet, the inertia of 'risk aversion' holds sway, anchoring systems and mindsets to established norms. This risk bubble, a concoction of genuine concerns and manufactured fears, teeters precariously, threatening to burst. While financial behemoths may possess the resilience to weather such storms, the individual investor, often entrusting their life's savings, stands vulnerably exposed.

In this age of information abundance, the irony lies in the widespread apathy towards understanding the intricacies of where and how one's money is deployed. The allure of authority, the sheen of established names, often lulls individuals into a false sense of security. Yet, history is replete with instances where colossal entities have faltered, unraveling the myth of invincibility.

It's imperative to question the very systems and authorities we often take for granted. How transparent are these institutions? To what extent can we access and influence their decision-making processes? And more fundamentally, what paradigms are they perpetuating?

Real estate has traditionally been viewed as a mere transactional asset, often devoid of social or community considerations. However, Atmospheric Mining seeks to pivot from this traditional paradigm, envisioning real estate as a conduit for community empowerment and national resilience.

At its essence, Atmospheric Mining isn't just about erecting structures; it's about laying the foundations for sustainable communities. The vision is clear: development should not be an extractive process that siphons value from localities. Instead, it should be a value-adding endeavor, where local communities thrive and flourish, reaping the rewards of development.

This philosophy counters the prevailing trend of centralization, which often renders citizens passive, dependent, and vulnerable. A centralized economy, while efficient in certain contexts, can inadvertently create fragile systems where disruptions have cascading effects. Moreover, it can disempower local communities, making them reliant on distant decision-makers and external supply chains.

In contrast, Atmospheric Mining champions a decentralized economic model. Such a model promotes local entrepreneurship, harnesses indigenous resources, and celebrates community-specific solutions. It's a vision where localities are not just passive consumers but active participants in their economic destinies.

This approach aligns with the broader goal of national resilience. A nation is only as strong as its communities. When localities are self-sufficient, innovative, and economically robust, the nation becomes resilient to external shocks, be it economic downturns, supply chain disruptions, or geopolitical tensions.

Furthermore, decentralization fosters freedom — not just in an economic sense but also in terms of choices, opportunities, and aspirations. When communities have the autonomy to make decisions, when they have a stake in their progress, it leads to a vibrant, dynamic, and free society.

Atmospheric Mining's mission transcends brick and mortar; it's about crafting a new narrative for real estate. A narrative where development is synonymous with community enrichment, where economic models are intertwined with societal well-being, and where every project sown is a seed for a resilient, prosperous, and free community.

In the grand arc of economic evolution, Atmospheric Mining seeks to be more than just a company; it aspires to be a movement, setting the gold standard for how real estate can be a force for good, both locally and nationally.

Read More
Travis McCracken Travis McCracken

Disrupting the Game

disrupting the game: electric bicycles

Amidst the e-bike market's tumultuous currents, I see the pitfalls clearly. Yet, with unwavering conviction and a vision fueled by innovation, our team is prepared to stride confidently into the maelstrom, reshaping the future as we go. This resolute approach is essential, especially when you consider the current landscape.

The global e-bike market stands at a pivotal juncture. With easily over a hundred manufacturers vying for space, the air is thick with ambition and rivalry. A plethora of electric bicycles, ranging from the utilitarian to the luxurious, floods the scene. But amidst this deluge, the real challenge emerges: the fierce competition to elevate premium offerings above the commonplace. As the race intensifies, our commitment to innovation and foresight becomes our guiding star.

Today's consumer is savvy. Many are aware that a reliable e-bike can be procured for as little as $800-$900, with upscale variants from big-box retailers like Costco available for around $1,200. Historically, boutique manufacturers thrived by offering distinctive features or designs, justifying price tags that were $500 to $1,500 above the norm. This was especially true when supply was constrained, and the starting price for a basic e-bike hovered closer to $1,300-$1,500.

Yet, the landscape is rapidly changing. There's potential for the baseline cost of e-bikes to plummet below $500. Such a seismic shift awaits a major player, akin to Schwinn in its heyday, willing to invest in high-volume production facilities. While this transformation might be two or four years away, it's inevitable.

The digital age has reshaped market strategies. Previously, dominance in a sector like bicycles relied heavily on physical storefronts — think Sears or Pep Boys. Now, with the ubiquity around the internet, there's a growing belief among big investors that they can sidestep traditional retailers, connecting directly with consumers. Today big money thinks they can go around the middle man.

Yet, this direct-to-consumer model brings forth its own set of challenges and revelations. The perceived market for a $3,000 high-end mountain e-bike is, in reality, a mirage. As soon as a manufacturer attempts to corner this niche, they'll be met with competitors equipped with the capacity to produce at scales unimaginable for smaller entities. The vast production capabilities mean that any exclusive mountain biking system, no matter how unique, will soon face rivals offering similar features but at a fraction of the cost. This relentless competition is poised to push price points to their lowest thresholds.

In this rapidly evolving marketplace, large financial powerhouses have cultivated a unique advantage. Instead of diving headfirst into unknown terrains, they astutely observe from the sidelines. Small producers, with their agility and closeness to the ground, often pioneer new territories, carving out niches and identifying profitable segments. To big money, these small-scale ventures serve as invaluable scouts. They view these nimble producers as their de facto sales force, pinpointing the lucrative markets, saving them the hassle and risk of blind exploration.

Big money sees small producers not as competitors, but as unwitting pawns—frontline scouts mapping the terrain, so the kings and queens can strategize from a distance.

But here's the rub: the moment these behemoths set their sights on your territory, the game changes. Your company's valuation plummets overnight. Suddenly, your once-promising enterprise is perceived at just a fraction of its former worth. And then, with predatory precision, they swoop in, offering buyouts at meager fractions of your past book value, all before they've even truly begun to encroach on your market. Yet, the writing is clear on the wall — they're poised to dominate.

In an ecosystem where the scales can tip overnight, where 1/4 can swiftly become 1/8, and where yesterday's triumphs are today's vulnerabilities, every strategic move becomes vital. The metrics of success aren't just in black and white balance sheets, but in the nuanced gray areas of adaptability and foresight. Now, consider the high-priced bicycle industry through this lens.

Embarking on a startup venture within the high-priced bicycle domain poses inherent challenges. Such a top-heavy industry lacks the cushion of a logical fallback strategy. The rigidity intensifies when the premium margins start to wane. However, for established, diversified businesses, it can serve as a profitable auxiliary revenue stream. In lean times, resource adaptability becomes paramount; battery technicians might pivot to toy manufacturing, while assembly experts could transition to crafting go-karts.

For manufacturers, the essence of a resilient business model lies not merely in the end products but in the versatility of its production components. Embracing a philosophy of interchangeable parts ensures adaptability and sustainability in an ever-evolving market landscape.

A successful website hinges on two crucial elements: a continuous influx of affordable products to engage both new and returning customers, and a coherent theme that resonates with its target audience. Importantly, this audience must possess the discretionary income to act upon their values and interests. It's less about the specific product and more about understanding the characteristics and preferences of your clientele.

To truly thrive in today's digital marketplace, businesses must recognize the symbiotic relationship between product offerings, website design, and consumer behavior. By prioritizing the needs and desires of your audience, you can craft a platform that not only sells but also builds lasting relationships and brand loyalty.

Read More
Travis McCracken Travis McCracken

question everything?

Behind the Beard

In the bustling squares of modern Iran, a chilling spectacle unfolds as a reminder of a practice many deem archaic: public executions. Even in the 21st century, some nations hold onto traditions that harken back to a time when public punishment served as both justice and deterrent.

Venturing back to May 26, 1868, outside Newgate Prison in London, crowds gathered for what would be the UK's last public execution. Michael Barrett, sentenced for his involvement in the Clerkenwell explosion, met his fate before an audience, symbolizing the culmination of a long-standing tradition.

Yet, the progression of society and its perceptions of justice continued to evolve. Just a century later, in 1969, the United Kingdom would put to rest the practice of capital punishment altogether, following the last hangings of Gwynne Owen Evans and Peter Anthony Allen in 1964.

Now, circle back to the tumultuous times of revolutionary France. The town square, echoing with the murmurs of restless onlookers, was dominated by the chilling silhouette of the guillotine. Leaders who once reveled in opulence found themselves facing the cold, unforgiving blade, a stark reminder of the consequences of unchecked power. It's a scene that, while distant in time, resonates with the ongoing debate about the place of capital punishment in modern society.

The echoes of public executions, while visceral and haunting, serve as more than just a testament to the methods of justice through the ages. They are symbolic reflections of societal unrest, of the masses' clamoring for change and accountability from their leaders. Such extreme actions underscore a deeper societal malaise, often rooted in perceived inequalities and the wide chasm between the rulers and the ruled. It is a grim reminder that when the scales of justice and equity tip too far, they can trigger seismic shifts in societal structures.

Delving into the evolution of societal constructs reveals a tableau of power dynamics, the dispersion of wealth, and spheres of influence. In bygone eras, it was the monarchies and aristocracies that stood as paragons of opulence and dominance. The lavishness of the Russian Tsars and the grandeur of the French monarchy prior to the Revolution serve as quintessential exemplars. Their reigns epitomized the pinnacle of decadence in their respective epochs.

Amidst this historical tapestry, the Industrial Revolution unfurled, bringing with it groundbreaking technological marvels that catalyzed the ascent of towering corporate entities. As industries flourished, a novel stratum of affluence and clout emerged, evoking the majesty of yesteryear's monarchies: the visionary industrial magnates. Luminaries such as Carnegie, Rockefeller, and Ford were heralded as the new custodians of power. Intriguingly, these corporations, much like the monarchies of antiquity, were erected on pillars of innovation, strategic acumen, and unyielding audacity. Just as dynastic monarchies bequeathed their crowns, cementing their legacies, corporations too sought to perpetuate their empires across generations. The enduring challenge remains the preservation of these corporate legacies, for history attests to the transience of many a corporate dynasty. As society transitioned, so did the emblems of dominion, evolving from the regal crowns and scepters to the intricate webs of stocks and commerce, capturing the multifaceted interplay between enterprise and civilization that we discern today.

Fast forward to the modern age, and the lattice of power has undergone a gnarly transformation. While remnants of monarchies and aristocracies can still be discerned in some parts of the globe, the scene is now dominated by multinational conglomerates that cast expansive shadows of influence. Their dominion, both in terms of wealth and influence, arguably stands shoulder to shoulder with history's most illustrious dynasties. Several of today's corporate giants have assets and influence that rival the wealth of ancient monarchies.

This seismic shift in the power narrative shines a spotlight on the evolving dynamics of capital, commerce, and societal structures. Transitioning into our information-saturated epoch, digital technologies have been the great equalizer, democratizing knowledge access in a way previously unimagined. However, this informational boon comes with its own set of challenges. As society grapples with torrents of misinformation, deep-rooted biases, and cognitive overload, the quest is not just to access information, but to discern its veracity and sift out meaningful insights from the deluge.

While the modern era has borne witness to a shift in power dynamics, the foundational vibes that shape societal perceptions remain steadfast and unwavering. The ostentation associated with figures like the Tsars and French monarchs of history finds its echo in the boardrooms and skyscrapers of today's corporate elite. History underscores that unchecked displays of wealth can ignite dissent and unrest. Modern corporations, with their vast resources, not only have a responsibility to avoid creating an image of detached opulence but also have a pivotal role in shaping the society of tomorrow. With immense wealth comes the power to influence, and with it, the duty to foster a better, more equitable environment. It's imperative for these corporate titans to reflect upon the world they're molding – one where they don't merely amass real estate and wealth but also ensure living conditions that are sustainable and affordable for all. Their influence should be channeled towards creating a society where prosperity is shared, and the environment is revered and protected.

Historically, figures like the Tsars and the French monarchs, with their grand palaces and opulent feasts, epitomized a detachment from the struggles of the everyday individual. This palpable divide set the stage for revolutionary movements determined to challenge and overthrow such ostentatious regimes. In today's context, businesses that flaunt comparable extravagance ought to serve as a beacon for stakeholders, urging them to closely examine the company's vision, values, and the broader implications of its actions on society at large.

Throughout history, we've seen the trappings of extravagance serve both as symbols of success and harbingers of decline. From the gilded halls of ancient monarchies to the opulent lifestyles of historic aristocrats, the allure of luxury has often been accompanied by a gradual detachment from foundational principles and realities. This penchant for luxury, while a testament to success, can also become a distraction, diverting focus from core objectives and values. In the realm of modern enterprises, such behaviour isn't just symbolic but can have tangible repercussions on the company's trajectory and stakeholder trust.

In the dynamic landscape of the modern business world, certain corporations exhibit patterns reminiscent of historical extravagances. As these entities channel significant resources into opulent luxuries—be it private jets, grandiose office spaces, or sumptuous corporate getaways—it often raises eyebrows regarding their strategic priorities. Such conspicuous consumption can hint at a growing estrangement from the foundational ethos and goals that were pivotal to the company's ascent. A salient framework to understand this phenomenon is the "Hubris Hypothesis." With its roots in the annals of Greek tragedy, "hubris" encapsulates the perils of unchecked pride and overconfidence, which, if not tempered, can precipitate one's undoing. Translating this to the corporate milieu, the Hubris Hypothesis posits that CEOs, buoyed by a string of triumphs, may veer into overvalued acquisitions or unbridled expenditures, culminating in less-than-stellar business results.

Historical hindsight offers us a treasure trove of moments when individuals or entities, driven by hubris or vested interests, attempted to influence the trajectory of societal progress. Often, these moments intersect with technological or infrastructural advancements, creating pivotal junctures that can either propel a society forward or hold it back. One such juncture, seemingly inconspicuous yet profoundly impactful, can be traced back to the mid-19th century.

Abraham Lincoln's involvement in legalizing bridges presents a captivating window into these very dynamics. As the United States found itself in the throes of the Industrial Revolution, the very fabric of its economies and societies was being redefined. Central to this metamorphosis was transportation, with rivers emerging as the lifelines for both goods and people. The barge, a flat-bottomed vessel crafted for the heavy lifting on rivers, became indispensable. Those at the helm of barge operations, recognizing their newfound leverage, wielded considerable influence over commerce. Fearful of any disruptions that could tilt the scales away from their favour, they lobbied fervently, aiming to stymie the construction of bridges and, in essence, perpetuate their dominion over riverine trade.

As the 19th century progressed, a new contender emerged on the horizon of transportation: the railroad. This game-changer promised to revolutionize the way goods and people moved, offering speed, efficiency, and consistency that river-based methods couldn't match. But for the tracks to weave their way across the nation, bridges over rivers were indispensable. Herein lay the challenge. Barge operators, having strategically positioned themselves with the law, had made sure that constructing bridges, especially over navigable rivers, was essentially outlawed or entangled in a web of restrictions. Their rationale? Bridges would obstruct the smooth sailing of boats and ships, causing disruptions in river traffic.

Before his presidency, Abraham Lincoln was already making waves as a distinguished lawyer. In the 1850s, the Illinois Central Railroad enlisted his services in a case against a barge company. The contention? A bridge the railroad had erected was alleged by the barge company to obstruct boat passage. Lincoln was tasked with advocating for both the legality and essentiality of this bridge.

Lincoln's arguments were twofold. He contended that the bridge was built with careful consideration to not obstruct river traffic. He also made a broader economic argument, emphasizing the immense potential of railroads for the future growth of the nation. Railroads, he argued, would connect distant regions, boost commerce, and foster national unity.

Lincoln's cogent arguments culminated in a landmark victory, establishing a precedent that championed bridge construction and catalyzed the proliferation of railroads. This judicial triumph marked a pivotal juncture, heralding a transformative era where railroads ascended to prominence, defining the transportation landscape in the latter part of the 19th century.

While Lincoln's legal prowess facilitated the railroad's ascent to transportation supremacy, it's imperative to recognize that in the grand tapestry of human advancement, each technological marvel enjoys its zenith before yielding to the next paradigm shift.

Every technological epoch, from the invention of the wheel to the dawn of the internet, has experienced its moment in the limelight, only to eventually be eclipsed by subsequent innovations. This perpetual ebb and flow underscore that no technology, no matter its revolutionary impact in its heyday, remains immutable. As the steam engine made room for the internal combustion engine and telegraphs faded before telephones, the trailblazing technologies of our age too will one day find themselves in the annals of history. As the tides of progress surge onward, every novel technological wave not only heralds transformative shifts but also presents challenges that beckon introspection and a reevaluation of our perspectives.

While technological advancements have invariably influenced society's progression, another formidable force at play is the strategic narrative spun by corporate behemoths. In a world constantly reshaped by innovations, these corporations don't merely strive to introduce new products or services; they endeavor to sculpt societal perceptions.

At the heart of their agenda, many dominant corporations aim not just to market their offerings but to instill a specific worldview in the masses. By weaving a tale where their products or services become deemed indispensable, they wield an outsized influence over consumer behavior. This manipulation has often been metaphorically described as turning the populace into "sheep" — implying a diminished capacity for critical evaluation or independence in decision-making.

Amidst the orchestrated narratives and meticulously crafted corporate storylines, it's paramount for individuals to maintain a discerning perspective. While companies may present compelling value propositions or paint a picture of a world molded by their offerings, these external narratives cannot alter our inherent essence.

It's crucial for every citizen to recognize that these corporate tales, no matter how persuasive, cannot redefine our core identity. Our quintessential human fabric, woven with threads of empathy, love, curiosity, and the unyielding pursuit of meaning, remains unaltered. Technology, in all its brilliance and utility, is but an instrument, a conduit to facilitate certain aspects of our existence. It might amplify our experiences, simplify complexities, or unveil novel amusements, but it can never supplant the foundational human emotions and experiences that truly define us.

However, with the allure of advanced technologies and the persuasive narratives spun by corporations, comes an attendant risk. The gleam of the new, the charm of the innovative, can sometimes cast a shadow over our foundational values, pulling us into a whirlpool of materialistic desires and external validations.

The hazard emerges when we allow ourselves to become ensnared in this consumer-driven vortex. When our sense of self, our very identity, becomes intricately linked to the tangible and the ephemeral, we risk drifting away from the bedrock of our intrinsic values. The axiom, "If self-ingratiating things take your focus, you cannot win as you are hooked into the game," serves as a potent caution against this pitfall. It echoes the sentiment that while material luxuries can augment our existence, they should never become its compass. As we navigate the plethora of conveniences and avenues unlocked by contemporary technology, wielding discernment becomes crucial. The compass should always point to the truth that technology is our aide, not our master. By cultivating a culture of introspection, grounding ourselves in timeless values, and cherishing genuine human bonds, we can leverage the boon of technology without becoming oblivious to our authentic core.

Genuine fulfillment and achievement are anchored in a deep comprehension of one's core principles and objectives. Nurturing an astute and discerning perspective is paramount. Though corporations wield significant influence in sculpting the contours of contemporary society, the power of individual agency remains undiminished. It is by being well-informed, applying critical thought to the deluge of information, and grasping the overarching ramifications of consumerist tendencies that one can carve out a lucid and intentional trajectory for oneself.

As we reflect on the balance between individual decisions and overarching corporate strategies, it's essential to appreciate the broader narrative of human history. Within this narrative, technology stands out as a defining element, profoundly shaping our lives and societies. Yet, its exact trajectory remains unpredictable, a dance between fleeting trends and innovations that become enduring cornerstones of our civilization.

"Nothing of society depends on technology of the moment." Societies have thrived and evolved long before the introduction of today's technological wonders. While these innovations have deeply impacted cultures and economies, the foundational pillars of society — relationships, governance, and shared values — continue to hold firm. At its core, technology is an amplifier. It doesn't set societal norms, but it can accentuate or challenge them. It's an evolving platform that can both enrich and disrupt. Central to every society, through history and into the future, are the unchanging virtues of empathy, understanding, and our shared human journey.

In the vast expanse of societal evolution, Abraham Lincoln stands as a symbol of unwavering resolve. While his leadership and eloquence are celebrated, there's an underlying grit to Lincoln, the kind one might associate with a man unafraid of a bloodying a few noses in a bare-knuckle challenge. Drawing from this essence, we confront the modern titans of industry with a similar spirit. It's this enduring determination that steers our course, compelling us to ensure that innovation and age-old values merge seamlessly, guiding our collective future.

Read More
Travis McCracken Travis McCracken

“Field of Dreams”, Land in Transition

Land in transition, field of dreams

In the realm of real estate development, the gold standard has long been the creation of a golf course flanked by a neighbourhood. But what if we took that vision and expanded it, layering multiple golf courses to boost the local economy exponentially? In subsequent discussions, we'll delve into the concept of the local money multiplier. Keep in mind, the new economic vitality comes right out of thin air, so we can call it atmosphere mining. This isn't just growth—it's a surge of economic energy. And at the heart of this change? Community-driven, renewable energy—the game-changer for our times when harnessed DIY-style at the grassroots. Renewable energy done DIY at the community level can be the new hay.

To achieve complete in-house growth implies establishing a capacity of four to five gigawatts. This initiative will also result in the creation and introduction of 6,000 direct jobs to your town, predominantly in the essential, foundational, and permanent sectors of manufacturing and production. The journey begins by sidestepping extended mortgages and the associated amortization schedules. Community-based renewables no longer need to be viewed as a luxury. In this phase, the transitioning land will drive significant real estate value growth in both the current downtown areas and emerging commercial zones and suburbs.

Reimagining land in transition is now our pressing priority. Other terminologies in this realm include copious power, electric food, revamped previous technology, atmosphere mining, and notably, the supercharged local money multiplier, supercharged ranching, and most significantly, supercharged local permanent job creation. These aren't your everyday terms. Typically, a town expands in girth until it eventually encompasses the transitioning land, thus enhancing its value. However, this time, by sidestepping the system wide financial burdens of hi-tech renewable systems and opting for continuous DIY expansion, your town will evolve organically.

Not to shock anybody but in these cases, rural could be 250,000 people. It simply means that there’s plenty of space around the periphery. The essence is the abundant space available around the edges. Consider Winnipeg: it could feasibly produce all its hydrogen fuel needs. Even after allowing ample priority real estate for five times growth, 3.5 million people, they’d have nothing but space surrounding them, a vast expanses would still remain untouched. However, the most significant returns will undoubtedly favour the smallest rural newly off-grid towns and small cities. It’s been many decades since that has been the case, “since smaller economies have been more favoured”. For a long time, these communities have sought new innovative economic catalysts, often with a sense of urgency. Now they’ll have them, in abundance. This is actually land in transition. But it’s a new type of land in transition. This is “Field of Dreams”, Land in Transition.

Read More
Travis McCracken Travis McCracken

rambling thoughts on the nature of physics & chemistry

At the core, everything embodies waves or energy. Even when condensed to form mass, the essence remains energy. Consider the analogy of a ripple in a lake: there isn't a distinct rock causing the ripple. Instead, imagine a densified portion of the lake itself, akin to a black hole, being thrown in. The concept is rooted in relativity.

Light's movement can be likened to a slinky, as can the motion of electrons. Picture a slinky adorned with countless keychains. When an electron shifts, it traverses multiple paths simultaneously, akin to multiple rails. On average, this appears as a straight line or a curve influenced by a star's gravity. This is our current understanding. It's crucial to realize that the electron's movement isn't uniform.

One of the prevailing challenges in modern physics is the tendency to rely on integers and basic arithmetic. This mindset, arguably, hinders our progress. Nature doesn't operate on numbers. We conceptualize in terms of particles because it aligns with our tangible experiences—apples, books, trees, and other physical objects we interact with. We've developed language based on these palpable experiences. However, when we delve into the minutiae of particles, like electrons, this lexicon falters.

I was reading and reflecting on the recent Nobel prize awards specifically in physics and chemistry. In case you missed it the Nobel Prize in Physics 2023 was bestowed upon Pierre Agostini, Ferenc Krausz, and Anne L’Huillier for their experimental techniques generating attosecond pulses of light, enabling profound studies of electron dynamics in matter, especially in atoms and molecules. The 2023 Nobel Prize in Chemistry recognized the work of Moungi G Bawendi, Louis E Brus, and Alexei I Ekimov for their discovery and synthesis of quantum dots—tiny nanoparticles whose properties depend on their size.

Let's delve into our current understanding, which I hope will elucidate the ideas I wish to present.

When an atom is energized, its electrons transition between different orbits. This excitation induces the atom to emit particles, predominantly in the form of photons. Einstein's groundbreaking discovery of this phenomenon took place in 1905. His recognition by the scientific community culminated in him being awarded the Nobel Prize in 1918, a commendation that came a significant 10 years after his discovery. Interestingly, while Einstein is widely celebrated for his iconic equation, E=MC^2, and his theory of relativity, he did not receive the Nobel Prize for these monumental contributions.

Einstein's contributions to science can be perceived from two distinct perspectives. Firstly, he shifted the paradigm of physics from the absolutism that had prevailed since the days of Isaac Newton. Notably, while Newton's thought process was revolutionary and relative for his era, by Einstein's time, the scientific community had adopted a more absolute approach, presuming that phenomena were fully understood without any ambiguities. This mindset, which overlooks the complexities and 'grey areas,' is not just a challenge in physics but also in engineering. Chemistry, while deeply rooted in physics, distinguishes itself by its specificity and intricate details. It leans more towards concrete explanations, rendering it somewhat less theoretical. Both engineering and medicine fundamentally rely on the principles of chemistry and physics.

Einstein, with his profound insights, recognized this. He introduced a transformative perspective on time, considering it within the context of gravity. His approach was groundbreaking because he began with an idealized concept of gravity. Traditional views saw gravity as too intricate; hence, Einstein's theory is deemed a "special case." Historically, time and space were perceived as absolutes, rooted in Euclidean geometry. This geometry, stemming from ancient Greece, relies on perfect shapes and lines. But a deeper understanding reveals more.

At the core, everything embodies waves or energy. Even when condensed to form mass, the essence remains energy. Consider the analogy of a ripple in a lake: there isn't a distinct rock causing the ripple. Instead, imagine a densified portion of the lake itself, akin to a black hole, being thrown in. The concept is rooted in relativity.

Light's movement can be likened to a slinky, as can the motion of electrons. Picture a slinky adorned with countless keychains. When an electron shifts, it traverses multiple paths simultaneously, akin to multiple rails. On average, this appears as a straight line or a curve influenced by a star's gravity. This is our current understanding. It's crucial to realize that the electron's movement isn't uniform.

When we tackle the vast realm of physics, whether on a grand scale or at microscopic levels smaller than electrons, we're essentially making approximations. This is done to translate the complexities of the universe into measurements and terms we can grasp with our language and understanding.

Consider string theory, which envisions the universe as a quilt. We exist on this constantly fluctuating quilt. The threads weaving this quilt are akin to the "strings" in string theory. Einstein's theories touched on similar conceptualizations. In 1915, he proposed a simplified analogy: when a ball is placed on a blanket, it causes a depression due to its weight. This representation offers a 2D visualization of a 4D space, and while it provides insight, it also has limitations. As we delve deeper into the actual mechanics, the model's simplicity doesn't fully capture reality. It's from such foundational models that more intricate theories, like string theory, have evolved.

The uncertainty principle, posits that one cannot simultaneously know both the exact position and momentum (or equivalently, speed) of a particle. In simpler terms, if you precisely measure one attribute, the other becomes uncertain. It's essential to note that this principle is a fundamental concept in quantum mechanics. However, I really believe we need to carefully consider everything this Hiesenburg dude did…I mean he stayed with hitler…Fuck that nazi.

While I hold reservations about Heisenberg due to the fact that i just don’t trust that Nazi, there's no denying that his Uncertainty Principle touches upon a profound truth. It highlights the inherent limitations of traditional mathematics when grappling with the intricacies of the quantum realm. This is why we resort to tools like calculus, offering us a way to describe phenomena in relative terms without the crude approximations of simpler math. Yet, even with advanced mathematical frameworks, there are gaps. Concepts like imaginary numbers and irrational numbers serve as placeholders, representing aspects we don't yet fully understand. These "plugs," though seemingly abstract, have demonstrated surprising efficacy in practical applications. Even Einstein, who initially expressed disdain for imaginary numbers, eventually conceded to their utility, especially when they consistently produced accurate results, prompting their inclusion in his published works. Basically they worked so well, Einstein pulled a ‘fuck it’ and just published anyways.

Everything operates within the framework of relativity. Pure logic cannot be the sole arbitrator of all truths; there's an underlying layer that precedes it. This sentiment echoes the thoughts of Wittgenstein, who delved deep into the origins and usage of language. How do we coin terms for new concepts? Some terms, like "red" or "yellow," might seem self-evident. Yet, even with these seemingly straightforward descriptors, there's an inherent subjectivity. We might label a colour "yellow," but does everyone perceive that shade in the same way? Scientifically, we know that perceptions of colour can vary among individuals. Thus, while language provides a framework for communication, the nuances of individual experience underscore the relativity and subjectivity embedded in our understanding of the world.

Reflecting on the annals of scientific discoveries, we know they rarely emerge in isolation and are often the result of a continuum of knowledge passed through generations, even when they seem to appear suddenly. For instance, the theory of evolution wasn't solely Charles Darwin's brainchild. His grandfather, an esteemed scientist, had sown the seeds of the concept.

Picture a young Charles Darwin, in the gentle glow of a setting sun, strolling through the English countryside with his grandfather.

"Observe this stone, Charles," the elder Darwin said, lifting a mottled rock. "Guess its age?"

Charles examined it. "Several centuries?"

His grandfather smiled. "More like hundreds of millions of years. These stones are ancient witnesses, predating us and sure to outlast us."

Charles, puzzled, remarked, "Yet, the Scriptures claim the Earth is merely thousands of years old."

The elder Darwin, understanding the dilemma, responded, "Nature offers a different chronicle. The sediment layers, the embedded fossils – they chronicle ages past."

As they neared a serene lake, he added, "The lakebed rocks too, reveal Earth's layered history."

"But how do we align this with the Scriptures?" Charles inquired.

"Science and faith," the grandfather began, "are distinct perspectives. One delves into the mechanics, the other into purpose. They aren’t necessarily contradictory. It's thinkers like you who must find harmony between them."

This discourse deeply impacted Charles. Unknown to him then, these insights would underpin his future revolutionary work.

While the foundational idea of evolution was introduced by his grandfather, it was Charles who tailored it to human evolution, requiring both reinterpretation and expansion. His grandfather's teachings delved into the age of rocks, emphasizing their ancient origins that spanned hundreds of millions of years. Young Darwin was thus presented with profound questions that challenged prevailing beliefs of his time. He grappled with questions that juxtaposed contemporary beliefs with new discoveries. This intellectual backdrop shaped Darwin's pivotal years. Truly, every innovator builds upon the foundation laid by predecessors.

Darwin's genius lay not only in that he found the right lexicon to articulate the theory with precision but also expanded its horizons. His grandfather's insights provided the blueprint, allowing Darwin to elaborate and elevate.

It's both intriguing and crucial to recognize that much of our discourse, using physics as a case in point, centers around the semantics of language. Appreciating the origins of words and their inherent limitations can guard against absolutist thinking. Prominent scientists and mathematicians, despite their avowed comprehension of Einstein's theory of relativity, often grapple with this. They may succumb to the pitfalls of human-centric biases. Veer the discussion even slightly from their established framework, and inconsistencies emerge. This challenge predominantly stems from the constraints of language.

Language often uses absolutes to strengthen a point. However, the presence or absence of specific words in one's vocabulary doesn't define the broader concept they represent. For example while one might not have words tied to religious beliefs, it doesn't erase the existence or significance of religion. The universe, God, thermodynamics, and concepts like karma can be perceived as different lenses focusing on the same fundamental subject: existence and our place within it. Each term or concept, whether grounded in science or spirituality, represents humanity's diverse attempts to interpret, understand, and find meaning in the vast expanse of our reality.

The 2023 Nobel Laureates in Chemistry, Moungi G. Bawendi, Louis E. Brus, and Alexei I. Ekimov, have pioneered the development of particles so diminutive that their characteristics hinge on quantum behaviors. Termed as 'quantum dots,' these nanoparticles are spearheading revolutions in diverse sectors, marking their significance in the ever-evolving domain of nanotechnology.

Johan Åqvist, the Chair of the Nobel Committee for Chemistry, aptly encapsulates their uniqueness, noting that quantum dots exhibit a colour spectrum influenced by their size. A notion that might sound abstract today, but was even more so in the past. Historically, while physicists were theoretically aware of the potential size-dependent quantum effects within nanoparticles, the tangible realization of such phenomena was a distant dream, given the challenges of manipulating matter at such minuscule scales.

However, the 1980s heralded a shift. Alexei Ekimov achieved a breakthrough, harnessing size-dependent quantum effects within coloured glass, a feat made possible by nanoparticles of copper chloride. This pioneering work showcased that it was the quantum effects, influenced by particle size, that determined the glass's hue.

Not long after, Louis Brus furthered this exploration, becoming the first to evidence size-dependent quantum effects within particles suspended in a liquid medium. The trajectory of quantum dots took another significant leap in 1993 when Moungi Bawendi refined their chemical production, yielding near-perfect particles—a prerequisite for their practical applications.

Venturing into the domain of quantum mechanics, we encounter concepts that, while profound, can often feel removed from intuitive understanding, largely due to the language used. A prime example is the term "quantum dot." At its core, a quantum dot is a nanoscale crystal, its electronic properties intricately tied to its size. Yet, the term, while scientifically apt, might not immediately evoke its true essence to a layperson.

Reflecting on the terminology, one could argue that a different name might have offered more immediate clarity. But as history shows, once certain terminologies gain momentum in the scientific community, they embed themselves in our lexicon, shaping collective understanding. Terms like "black hole" or "string theory," while now familiar, also initially presented challenges in immediate comprehension.

The beauty of quantum dots lies in their conceptual simplicity. They are minuscule crystals that alter their color emissions based on size, a phenomenon governed by quantum mechanics. But to truly grasp their nature, one might consider the principles of thermodynamics and entropy. Think of light as energy. When confined in a smaller space, like a minuscule quantum dot, the energy appears more dense, leading to higher energy emissions, akin to bluer light. In contrast, in a larger space, energy disperses more, reflecting the principles of entropy, resulting in lower energy emissions or redder light.

Language, undoubtedly, plays a pivotal role in how we convey and comprehend complex scientific concepts. The nomenclature chosen by scientists and researchers, while aiming for precision, can sometimes inadvertently create barriers to understanding, especially for those not entrenched in the field.

Take the term "quantum dots" for example. At its core, the concept is relatively straightforward: they are tiny crystals whose unique properties change based on their size. Yet, the word "quantum", laden with connotations of advanced physics and complex mathematics, can be intimidating for many. This inadvertently erects a barrier, making the concept seem more esoteric than it truly is.

Quantum mechanics and thermodynamics, though foundational to physics, are often perceived as daunting due to the intricate language and mathematical frameworks (often stuffed with made-up constructs to ensure coherence). However, when these subjects are distilled to their essence, they revolve around fundamental truths about the universe that can be grasped intuitively. The challenge lies in navigating the intricate terminologies and abstract constructs to access the core ideas, and in doing so, it's imperative to recognize where our models might be asking for a shift in perspective.

It's crucial for the scientific community to recognize the power and influence of language. While precision is paramount, accessibility should not be sacrificed. Concepts like quantum dots could serve as gateways, demystifying the realms of quantum mechanics and thermodynamics for the broader public. But for that to happen, the language used needs to invite curiosity rather than deter it. Simplifying terminologies and explanations doesn't dilute the science; instead, it broadens its reach and fosters a deeper appreciation and understanding among a wider audience.

At the heart of many scientific pursuits lies a subtle yet profound trap: absolutism. The attosecond light pulses— providing unprecedented insights into the ultrafast dance of electrons—serves as both a testament to human ingenuity and a reflection of our propensity to seek definitive answers. While this discovery is nothing short of awe-inspiring, it also brings to the fore the dangers of viewing the universe through an absolutist lens.

Being precise allows us to convey ideas clearly and specifically, but it's vital that we remain open to the fluidity of understanding, the possibility of change, and the vastness of what we don't yet know. Absolutist language, with its rigid definitions and unwavering certainties, can stymie progress, limiting our capacity to adapt, evolve, and embrace new paradigms.

The ripples of this mindset are evident across various sectors, including renewable energy, where definitive stances can sometimes hinder innovative solutions and holistic approaches. As we stand on the cusp of new scientific frontiers, it's imperative to recognize the weight and responsibility of our words. The proper use of language can be our greatest ally, ensuring that while we pursue clarity, we also remain receptive to the boundless complexities of the universe.

Today, there's a prevailing sentiment, reminiscent of the past, where many in the scientific community believe that we can eventually discover and understand everything. This perspective, while ambitious, might inadvertently be placing constraints on our potential to truly grasp the vast enigmas of our universe. To believe we are on the cusp of understanding all is potentially to overlook the myriad mysteries that still elude us. I have thoughts on the physics and other awards, but I will stop here for now, other than to say i was very pleased with the nobel peace prize and I am hopeful Narges Mohammadi is able to accept her award in person.

Read More
Travis McCracken Travis McCracken

Silent War: an eye for an eye

eye for an eye

In bygone eras, plumes of smoke heralded the immediate devastation of war. Today, the energy sector's carbon emissions serve as a more insidious harbinger of a climate crisis.

From antiquity to the present, the unequal distribution of resources has been a catalyst for conflict. Today, this manifests as an energy access gap, exacerbating existing societal divisions and setting the stage for geopolitical dramas.

Hammurabi's Code, one of the earliest comprehensive legal frameworks, serves as a historical touchstone for understanding modern governance. In the energy sector, governance wields a dual function: it carves ethical standards while defending against environmental degradation. Yet, this governance often proves more robust in theory than in practice, revealing a systemic failure of accountability.

The challenges facing the energy sector extend beyond theoretical debates. From rising global temperatures to the degradation of ocean life, the failures of governance translate into lived realities, calling into question the integrity of modern legal systems.

Lobbyists act as the architects of an invisible moat, subtly manipulating public agencies to favor entrenched corporations, thereby stifling innovation and public welfare.

Rather than fostering innovation and environmental stewardship, existing governance structures devolve into a quagmire of red tape, serving only to fortify the status quo.

These barriers not only stifle innovation but also perpetuate ecologically unsustainable practices, confining the energy sector within self-imposed limitations.

The solution lies in empowering communities and investing in innovative, sustainable economic models. This approach aligns with the wisdom documented in ancient military manuals, advocating for a harmonious relationship with nature.

Novō's atmospheric mining technology represents a paradigm shift, promising a future where power and peace coexist. This initiative blends proven engineering concepts with cutting-edge technology, offering versatile and risk-averse solutions.

The challenges facing the energy sector are exacerbated by compromised governance and a lack of accountability. Reform is not a mere desirability; it is an imperative for both the sector's evolution and the deep-rooting of sustainable practices.

In a world awash with superficial green claims, Novō stands as a beacon of genuine sustainability, offering unparalleled energy solutions through never-before-seen engineering configurations.

Read More
Travis McCracken Travis McCracken

iea

iea update

The Discrepancy Between Words and Actions in the Energy Sector

In an era where the buzzword is sustainability and every industry bigwig claims to champion the cause of climate change, it's disheartening to see the vast gap between rhetoric and reality. As I sat through the recent International Energy Agency (IEA) meeting, this discrepancy became painfully evident.

The major takeaway from the session was a familiar tale for any innovator in the clean energy space: there's a lot of talk, but tangible funding and support for projects remain elusive. This lack of commitment isn't particularly surprising for those of us in the trenches, but it underscores a broader issue in the industry. The 'marketability' of climate change is attractive, but when it comes to actual follow-through, many industry leaders seem content with mere lip service.

One might argue that the very foundations of change in this sector are built on shifting sands. There's a declared appetite for sustainable solutions, but in practice, the approach is often lackadaisical. As someone deeply passionate about the potential of clean energy, it's hard to articulate the cocktail of emotions that such observations evoke.

Frustration? Absolutely. But beyond that, there's a pressing need to identify actionable steps. It's tempting to call out industry leaders who are quick to pat themselves on the back for their 'green initiatives' while doing little of substance. And while there's a certain cathartic satisfaction in holding them accountable, it's essential to consider what such actions truly achieve.

The stark reality is that genuine investment in clean energy solutions remains scant. This hesitancy to invest might stem from a myriad of reasons, from the allure of power dynamics to the inherent human reluctance to change. It's almost ironic: we're expected to trust the very entities that played a significant role in pushing our planet to its current precarious position.

As I pen down these thoughts, days after the IEA meeting, I grapple with a central question: How do we bridge the gap between intent and action? The answer isn't straightforward, but it starts with conversations like these—conversations that challenge the status quo, demand accountability, and most importantly, inspire collective action.

In an age where the stakes have never been higher, it's imperative that we move beyond platitudes. The future demands not just words, but meaningful, impactful actions.

Read More
Travis McCracken Travis McCracken

The Subtle Art Of Knowing Stuff: hydrogen talks

So, let's continue to hunt for those fat tails and black swans. Sometimes, the most groundbreaking discoveries are those that have been hiding in plain sight all along.

Let’s talk about hydrogen. —the universe's most abundant element and the darling of the renewable energy world.

I had the pleasure of attending a workshop led by German hydrogen engineers, seasoned veterans with 40+ years of hands-on experience.

The speaker delved into the intricacies of how to design a hydrogen production plant, specifically discussing an example of a ammonia production facility, To pipe to hydrogen at 32bar to defined tie in point of the existing adjacent ammonia production facility which often operate at pressures of 40 bar or higher.

Industry inherently goes through periods where they condition themselves to operate under defined parameters. The reasons range from safety to economics typically. The ammonia production industry is no different. The speakers discussed how they are able to create cost savings and ultimately create a better engineered solution. Ammonia only needs 30 bar. It's simple, it's brilliant.

This resonated with me, especially in the context of renewable energy equipment design. The conventional wisdom often focuses on giving people what they think they want. However, as Henry Ford famously said, "If I had asked people what they wanted, they would have said faster horses." It's not about giving people what they think they want; it's about giving them what they actually need.

Leadership in design is a balancing act. It's not just about meeting expectations; it's about setting them. The game plan? Keep it simple and educate. Questions are always ok, but responsible decision makers are held to a higher standard. If you're going to question the chef, at least know the difference between salt and sugar. It's not just about building stuff; it's about building the right stuff. And the real art, the one I'm still trying to master, is teaching people why we do it the way we do.

I became obsessed with Hydrogen for many reason, really its an energy obsession, not so much hydrogen… it has become hydrogen. Back to the discussion of hydrogen, the nitty-gritty of hydrogen production—where the rubber meets the road, or rather, where the water meets the electrolyzer.

Let's break down the numbers industry discusses:

  • Hydrogen Production: 18 kg of hydrogen per hour per megawatt. That's the stated industry target.

  • Water Requirement: 8.8 lit- ers of distilled water for the ideal scenario, but let's be real, we're often dealing with 13 liters or more of untreated water per kilogram of hydrogen.

  • Scale example: 1000 megawatts of electrolysers, aiming to produce 108 tons of hydrogen on-site.

  • Auxiliary Load: Ah, the million-dollar question. What happens when the sun takes a day off and the wind decides not to show up for work?

  • Hourly Output: 8,985 kg of H2 per hour. Not too shabby.

So, how do we handle the auxiliary load? That's where things get interesting. You see, renewable energy is like a box of chocolates; you never know what you're gonna get. One moment the wind is blowing like it's trying to win a marathon, and the next, it's as still as a pond at dawn.

The challenge of auxiliary load is met through flexibility and redundancy, incorporating battery storage and backup systems. Smart grid systems and AI also play a role in optimizing energy usage, predicting downtimes, and adjusting operations accordingly.

So how do we fit into this? Well I hunt for the fat tails, those black swan opportunities. We plan to let our building projects do the talking, but our designs are elegantly solving the engineering problem’s using entirely differnt logic of proven engineering in novel configurations.

We aim to set new benchmarks, offering solutions backed by industry-leading statistics and a virtual lifetime guarantee.

Knowledge in the realm of scientific discovery has a way of snowballing. Each significant discovery paves the way for the next, and before you know it, you're on the cusp of something revolutionary.

So, let's continue to hunt for those fat tails and black swans. Sometimes, the most groundbreaking discoveries are those that have been hiding in plain sight all along.

Read More
Travis McCracken Travis McCracken

competitive edge

indi motors and our electric motor design

In the ever-competitive field of sustainable technology, the need for a unique edge is non-negotiable. Our edge? An electric motor design with proven IP advantages that's currently under patenting through Indi Motor Corp.

Our motor promises to be the most torque-dense unit on the market.

This isn't mere conjecture; it's backed by rigorous data and intellectual property that we've been meticulously developing.

Beyond Torque: The Range Revolution

our ambition doesn't stop at torque. We're incorporating cutting-edge theoretical concepts that have the potential to extend the range of not just our motor, but electric motors across all designs. This isn't a step forward; it's a leap.

Read More
Travis McCracken Travis McCracken

blog

Huge win

Given the exploratory nature of our business group I thought it might help make things more clear if I started a blog.

We have technology that spans multiple industries and I realize this has led to some confusion and misunderstanding.

The important thing to know about our group of companies, and the team, is that at heart we are a design firm, inspired to make the world a better place.

Read More